About
Jordan Crandell
Marketing Consultant
My extensive background and expertise in marketing, operations, software development, analytics, and sales management have collectively molded me into an adept business and marketing consultant. Here’s an overview of how my qualifications make me an expert in these critical areas:
Marketing Automation and Operations: With experience as a Marketing Automation Manager at Vivint, I’ve honed my skills in digital marketing, transactional and promotional email marketing, and SMS marketing. I consistently send out various types of emails/SMS communications every week, achieving high click rates and generating an exponential ROI. My role also includes enhancing the customer experience and reducing support calls, as well as streamlining processes and procedures to reduce errors.
Sales Management: As the Director of Sales at Mazuma USA, I achieved remarkable results, increasing Monthly Recurring Revenue (MRR), sales, and client retention. I improved the ‘Closed to Paid’ conversions, and significantly reduced the sales cycle duration. Moreover, I successfully helped scale a small, single department team of four into a thriving workforce of 50 employees across three departments.
Analytics: My proficiency in data analytics, including SQL and Tableau, enables me to decipher insights from data and make data-driven decisions. For instance, while working at Chatfunnels, I refined the Marketing Attribution Model, leading to a notable increase in conversions.
Software Development: My experience in software development gives me a unique perspective when it comes to leveraging technology for marketing and operational efficiencies.
SEO and Online Marketing: My tenure as an SEO Development Manager at Sixth Media demonstrates my capability to strategize SEO campaigns that secured top 10 rankings for various keywords. I based these strategies on meticulous keyword and competitor research, resulting in an increase in conversion rates and a significant reduction in bounce rates from.
Organizational Development: Beyond marketing and sales, I possess organizational development skills. I’ve built built businesses and improved sales teams with efficient processes and procedures, significantly increasing total profit.
Education and Certifications: My commitment to continuous learning is evident in my educational background and certifications. I hold certifications in Python and SQL programming, reflecting my dedication to staying current with industry trends and technologies. I studied business at Utah Valley University and I’ve honed my skills through obsessive learning and problem solving.
In summary, my extensive experience and skills across marketing, operations, software development, analytics, and sales management equip me with the multifaceted expertise needed to excel as a business and marketing consultant. I combine strategic thinking, data-driven insights, and a results-oriented approach to help clients achieve their business objectives effectively and efficiently.
